Through our outreach in 2006, visionPDX received
over 13,000 completed surveys and discussion notes
from over 75 small group discussions. We estimate
that over 15,000 people took part in visionPDX during
our main engagement phase in April - September 2006.
Another 2,000 or more have been involved in the
project through the community check-in this past
spring and summer 2007, the series of Sojourn Theatre
performances in the fall of 2006 and in our preliminary
outreach work in the summer and fall of 2005. This
large number of people rivals the most extensive
visioning outreach projects in North America (1),
and has raised the bar in Portland for truly bringing
new voices to the table.
For the 15,000 who connected with us during our
2006 outreach work, over 13,000 of them filled out
all or part of the demographics portion of our questionnaire.
We also asked people whether they had filled out
the survey in the past. If they said yes, their
demographic information was not included in the
analysis presented here. So out of a total of around
15,000 participants, we are able to report on the
demographics of 12,315 respondents.
Who were the people we talked to?
- About 57% were female, and 42.3 male, and 0.8%
identified as transgender.
- Eighty-two percent of respondents live in Portland
(all zip codes) and 65% worked in Portland.
- About 44% have lived in Portland 11 years or
longer, while about 18% moved here within the
past five years.
- Almost 12% spoke English as a second (or third)
- Respondents tended to have reached a higher
educational level than the Portland population
as a whole. This was especially noticeable when
comparing the percentage of respondents with a
graduate degree or higher (21.6%) with the percentage
in the general Portland population (10.8%). On
several of the other educational categories, the
visionPDX results matched closely to the Census
- Of those respondents who answered the sexual
orientation question, over 12% identified as gay,
lesbian or bisexual. An additional 3.3% identified
as ďother,Ē with various responses recorded in
the space provided. A larger proportion (22.5%)
left this question blank than others.
- visionPDX respondents represented a smaller
percentage of whites/Caucasians than the Portland
population as a whole has. The demographics indicate
that visionPDX was actually able to oversample
both the African American and the Native American/Alaska
Native communities, which has been challenging
both for the Census and for market research polling
- The City
of Calgary, Alberta, with a population of over
1 million, reached 18,000 people in its imagineCalgary
process in 2006, and Envision Central Texas engaged
15,000 people between 2002 and 2004, 12,500 through
a mail survey.
Here to view demographic information
on the collected visionPDX surveys.